miercuri, 11 aprilie 2012

Jack Daniel's

Jack Daniel's

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Jack Daniel Distillery, Lem Motlow Prop, Inc.
Type Subsidiary of Public company
Industry Manufacturing and Distillation of Liquors
Founded Lynchburg, Tennessee, U.S. (1875)
Founder(s) Jack Daniel
Headquarters Lynchburg, Tennessee, U.S.
Key people Jack Daniel (Founder)
Lem Motlow (proprietor, 1911-1947)
Jeff Arnett (7th Master Distiller)
Products Distilled and Blended Liquors
Net income $121,700,000
Employees 365
Parent Brown-Forman Corporation
Website jackdaniels.com
Jack Daniel Distillery
Location: TN 55
Lynchburg, Tennessee
NRHP Reference#: 72001248
Added to NRHP: September 14, 1972
Jack Daniel's is a brand of sour mash Tennessee whiskey that is the best selling whiskey in the world.[1] It is known for its square bottles and black label. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956.[2] Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
Although the product generally meets the regulatory criteria for classification as a straight bourbon, the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon.[3][4]

[edit] Early history

According to the Jack Daniel's website, founder Jasper Newton "Jack" Daniel was born in September 1846, although seemingly no one knows the exact date because the birth records were destroyed in a courthouse fire. If the 1846 date is correct, he might have become a licensed distiller at the age of 20, as the distillery claims a founding date of 1866. Other records list his birth date as September 5, 1846, and in the 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel, author Peter Krass maintains that land and deed records show that the distillery was actually not founded until 1875. Daniel was one of thirteen children born to Calaway Daniel and Lucinda Cook. Jack Daniel's grandfather, Joseph "Job" Daniel emigrated from Wales as did his Scottish wife to the United States. He was of Welsh, Scottish, English, and Scots-Irish descent.[5]
Jack died in 1911 from blood poisoning which started from an infection. The infection allegedly began in one of his toes, which Daniel injured one early morning at work by kicking his safe in anger when he could not get it open (he was said to always have had trouble remembering the combination).[6]
Jack Daniel never married and did not have any children. However, he took his favorite nephew, Lem Motlow, under his wing. Lem was very skilled with numbers, and was soon doing all of the distillery's bookkeeping. In 1907, due to failing health, Jack Daniel gave the distillery to Motlow, who then bequeathed the distillery to his children, Robert, Reagor, Dan, Conner, and Mary, upon his death in 1947.
Tennessee passed a state-wide prohibition law in 1910, preventing the legal distillation of Jack Daniel's in the state, and as a result Lem Motlow began distilling operations in St Louis, Missouri and Birmingham, Alabama, though none of the production from these locations was ever sold due to quality problems.[7] The introduction of prohibition in 1920 (until 1933) through the Eighteenth Amendment to the Constitution stopped production in St Louis; production in Alabama having been stopped earlier by that state's prohibition laws. All production then ceased. Even the Twenty-first Amendment enactment in 1933 repealing federal prohibition did not allow production in Lynchburg to restart, as the Tennessee state prohibition laws were still in effect. Motlow, as a Tennessee state senator, helped repeal these laws, allowing production to restart in 1938. The five-year gap between national repeal and Tennessee repeal was commemorated in 2008 with a gift pack of two bottles, one for the 75th anniversary of the end of prohibition and a second commemorating the 70th anniversary of the reopening of the distillery.[8]
The U.S. government banned the manufacture of whiskey during World War II and a little beyond, from 1942 to 1946. Motlow resumed production of Jack Daniel's only in 1947 after good quality corn was again available.[7]
When the company was later incorporated, it was incorporated as "Jack Daniel Distillery, Lem Motlow, Prop., Inc." This has allowed the company to continue to include Lem Motlow, who died in 1947, in its marketing, since mentioning him in the advertising is technically just citing the full corporate name. Likewise, the advertisements continue to say that Lynchburg has only 361 people, though the 2000 census reports 5,740. This is allowable because the entire label was trademarked in the early 1960s when this figure was the actual population cited by the Census Bureau; changing the label would require applying for a new trademark or forfeiting trademark protection. However, the census population includes all of Moore County, as the county and city governments are consolidated. Moore County, where the Jack Daniel's distillery is located, is one of the state's many dry counties. Therefore, while it is legal to distill the product within the county, it is illegal to purchase it there. However, a state law has provided one exception: a distillery may sell one commemorative product, regardless of county statutes.[9] Jack Daniel's now sells Gentleman Jack, Jack Daniel's Single Barrel, the original No. 7 blend (in a commemorative bottle), and a seasonal blend (on rotation) at the distillery's White Rabbit Bottle Shop.
Jack Daniel's whiskey is filtered through sugar maple charcoal in large wooden vats prior to aging, which is an extra step that is not used in making most Bourbon whiskey,[10] and the company claims that this makes the product different than Bourbon. However, Tennessee whiskey is required to be "a straight Bourbon Whiskey" under terms of the North American Free Trade Agreement,[11] and Canadian law,[12] and there is no other legal definition of the term "Tennessee whiskey" (other than U.S. law governing the definition of "whiskey" in general).

[edit] Recent history

[edit] Lowering to 80 proof

Jack Daniel's black label was historically produced at 90 U.S. proof (45% alcohol by volume).[13] The lower-end green label product was 80 proof. However, starting in 1987, the other label variations were also reduced in proof. This began with black label being initially reduced to 86 proof. (Both the black label and green label are made from the same ingredients; the difference is determined by professional tasters, who determined which of the batches would be sold under the higher-priced black label, the rest being sold under the green label.)
Then, starting in 2002, all generally-available Jack Daniel's products were diluted to 80 proof (including both black label and green label).[14] The reason stated for this was that the distillery's marketing had found that customers preferred a lower proof whiskey; this also simplified the production process.[citation needed] This reduction in alcohol content was condemned by Modern Drunkard Magazine and a petition was formed for drinkers who disagreed with the change.[14]
Jack Daniel's has produced higher-proof products at times. A one-time limited run of 96 proof, the highest proof Jack Daniel's had ever bottled at that time, was bottled for the 1996 Tennessee Bicentennial in a decorative bicentennial bottle. The distillery debuted their 94 proof "Jack Daniel's Single Barrel" in February 1997. 2011 Holiday Select is currently the company's highest proof at 100.

[edit] Racing sponsorships

The Kelly Racing Holden VE Commodore of Todd Kelly at the 2010 Clipsal 500 Adelaide
In 2006, Jack Daniel's sponsored the Perkins Engineering team in the Australian V8 Supercar series, which continued until the end of 2008. From 2009 their sponsorship moved to the newly formed Kelly Racing team, formed from the remnants of Perkins Engineering and now defunct HSV Dealer Team.[15] Jack Daniel's also sponsored the Richard Childress Racing 07 car (numbered after the "Old No. 7") in the NASCAR Sprint Cup Series from 2005 to 2009.[16]

[edit] Master distillers

Jeff Arnett, a company employee since 2001, became Jack Daniel's master distiller in 2008. He is the seventh person to hold the position in the distillery's history. His predecessor, Jimmy Bedford, held the position for 20 years.[17] Bedford retired in mid-2008 after being the subject of a $3.5 million sexual harassment lawsuit against the company that ended in an out-of-court settlement, and he died on August 7, 2009 after suffering a heart attack at his home in Lynchburg.[18][19] Jack Daniel himself was the first to take care of these duties.[20]

[edit] Cocktails

Jack Daniel's is the alcoholic component of "Jack and Coke" (also known as "J.D. and Coke"[citation needed]), a common cocktail.[21]
Jack Daniel's is also the alcoholic component of "Lynchburg Lemonade".[22]

[edit] Media

luni, 9 aprilie 2012

Havana

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Four cigars of different brands (from top: H. Upmann, Montecristo, Macanudo, Romeo y Julieta)
A semi-airtight cigar storage tube and a double guillotine-style cutter
A cigar is a tightly-rolled bundle of dried and fermented tobacco that is ignited so that its smoke may be drawn into the mouth. Cigar tobacco is grown in significant quantities in Brazil, Cameroon, Cuba, the Dominican Republic, Honduras, Indonesia, Mexico, Nicaragua, the Philippines, and the Eastern United States.

Etymology

The word "cigar" originated from sikar, the Yucatec Mayan word for smoking, which became cigarro in Spanish, probably from the Mayan sikar ("to smoke rolled tobacco leaves" – from sik, "tobacco;") or from the Spanish word cigarra ("grasshopper"). However, the word itself, and variations on it, did not come into general use until 1730. New names for cigars include "Jules", "Havana", "Vitole" and "Puro".[1]

History

Explorer Christopher Columbus is generally credited with the introduction of tobacco to Europe. Two of Columbus's crewmen during his 1492 journey, Rodrigo de Jerez and Luis de Torres, are said to have encountered tobacco for the first time on the island of Hispaniola, when natives presented them with dry leaves that spread a peculiar fragrance. Tobacco was widely diffused among all of the islands of the Caribbean and therefore they again encountered it in Cuba where Columbus and his men had settled.[2] His sailors reported that the Taínos on the island of Cuba smoked a primitive form of cigar, with twisted, dried tobacco leaves rolled in other leaves such as palm or plantain.
In due course, Spanish and other European sailors caught the habit, as did the Conquistadors, and smoking spread to Spain and Portugal and eventually France, most probably through Jean Nicot, the French ambassador to Portugal, who gave his name to nicotine. Later, the habit spread to Italy and, after Sir Walter Raleigh's voyages to the Americas, to Britain. Smoking became familiar throughout Europe—in pipes in Britain—by the mid-16th century and, half a century later, tobacco started to be grown commercially in America. Tobacco was originally thought to have medicinal qualities, but there were some who considered it evil. It was denounced by Philip II of Spain, and James I of England.[3]
Around 1592, the Spanish galleon San Clemente brought 50 kilograms (110 lb) of tobacco seed to the Philippines over the Acapulco-Manila trade route. The seed was then distributed among the Roman Catholic missionaries, where the clerics found excellent climates and soils for growing high-quality tobacco on Philippine soil.
In the 19th century, cigar smoking was common, while cigarettes were still comparatively rare. In the early 20th century, Rudyard Kipling wrote his famous smoking poem, "The Betrothed." The cigar business was an important industry, and factories employed many people before mechanized manufacturing of cigars became practical.
Inside an Ybor City cigar factory c. 1920
In 1869, Spanish cigar manufacturer Vicente Martinez Ybor moved his Principe de Gales (Prince of Wales) operations from the important cigar manufacturing center of Havana, Cuba to Key West, Florida to escape the turmoil of the Ten Years' War. Other manufacturers followed, and Key West became another important cigar manufacturing center. In 1885, Ybor moved again, buying land near the then-small city of Tampa, Florida and building the largest cigar factory in the world at the time[4] in the new company town of Ybor City. Friendly rival and Flor de Sánchez y Haya owner Ignacio Haya built his own factory nearby in the same year, and many other cigar manufacturers soon followed, especially after an 1886 fire that gutted much of Key West. Thousands of Cuban and Spanish tabaqueros came to the area from Key West, Cuba and New York to produce hundreds of millions of cigars annually. Local output peaked in 1929, when workers in Ybor City and West Tampa rolled over 500,000,000 "clear Havana" cigars, earning the town the nickname "Cigar Capital of the World".[5][6][7][8]
In New York, cigars were made by rollers working in their own homes. It was reported that as of 1883, cigars were being manufactured in 127 apartment houses in New York, employing 1,962 families and 7,924 individuals. A state statute banning the practice, passed late that year at the urging of trade unions on the basis that the practice suppressed wages, was ruled unconstitutional less than four months later. The industry, which had relocated to Brooklyn and other places on Long Island while the law was in effect, then returned to New York.[9]
As of 1905, there were 80,000 cigar-making operations in the United States, most of them small, family-operated shops where cigars were rolled and sold immediately.[5] While most cigars are now made by machine, some, as a matter of prestige and quality, are still rolled by hand. This is especially true in Central America and Cuba, as well as in small chinchales found in virtually every sizable city in the United States.[5] Boxes of hand-rolled cigars bear the phrase totalmente a mano (totally by hand) or hecho a mano (made by hand).

[edit] Historical figures

King Edward VII enjoyed smoking cigarettes and cigars, much to the chagrin of his mother, Queen Victoria. After her death, legend has it, King Edward said to his male guests at the end of a dinner party, "Gentlemen, you may smoke." In his name, a line of inexpensive American cigars has long been named King Edward.
U.S. President Ulysses S. Grant smoked cigars heavily, an estimated up to 12 a day. In late 1884, Grant was diagnosed with an oral cancer consisting of malignant squamous cell carcinoma. With his health failing, Grant devoted his time to his autobiography; five days after finishing it, he became the only U.S. president to die of cancer.
Sigmund Freud, the founder of Psychoanalysis, smoked 20 cigars a day, despite health warnings from colleagues.[10] Because of his frequent references to phallic symbolism, it is often claimed that his colleagues challenged him on the "phallic" shape of the cigar. Freud is supposed to have replied "sometimes a cigar is just a cigar," however, there are no records of such a conversation ever having taken place.[11] Initially concealing a cancerous growth in his mouth in 1923, Freud was eventually diagnosed with the same cancer as Grant's. Despite over 30 surgeries, and complications ranging from intense pain to insects infesting dead skin cells around the cancer, Freud smoked cigars until his life ended. Freud died at age 83 in a morphine-induced coma to relieve the pain from his cancer.[10]
Winston Churchill, who has been credited with the practice of dunking a cigar in port wine or brandy,[12] was rarely seen without a cigar during his time as Britain's wartime leader, so much so that a large cigar size was named in his honour.
Fidel Castro and his comrade Che Guevera were often seen smoking a cigar during the early days of the Cuban Revolution. But Castro has claimed to have given up smoking in the early 1980s as part of a campaign to encourage the Cuban population to smoke less on health grounds.[13] Many other celebrities were well-known cigar smokers, including Groucho Marx, George Burns, Mark Twain, Jack Benny, Milton Berle, Rush Limbaugh, Ernie Kovacs and Bill Cosby.[14]
Rudyard Kipling said in his poem "The Betrothed", "And a woman is only a woman, but a good cigar is a smoke."
Apart from certain forms of heavily cured and strong snuff, the cigar is the most potent form of self-dosing with tobacco, it has long had associations of being a male rite of passage, as it may have had during the pre-Columbian era in America. Its fumes and rituals have in American and European cultures established a "men's hut"; in the 19th century, men would retire to the "smoking room" after dinner to discuss serious issues.

Manufacture

Cigar makers in Puerto Rico, circa 1942
Tobacco leaves are harvested and aged using a process that combines use of heat and shade to reduce sugar and water content without causing the large leaves to rot. This first part of the process, called curing, takes between 25 and 45 days and varies substantially based upon climatic conditions as well as the construction of sheds or barns used to store harvested tobacco. The curing process is manipulated based upon the type of tobacco, and the desired color of the leaf. The second part of the process, called fermentation, is carried out under conditions designed to help the leaf dry slowly. Temperature and humidity are controlled to ensure that the leaf continues to ferment, without rotting or disintegrating. This is where the flavor, burning, and aroma characteristics are primarily brought out in the leaf.
Cigar factory, Indianapolis, Indiana, 1908
Once the leaves have aged properly, they are sorted for use as filler or wrapper based upon their appearance and overall quality. During this process, the leaves are continually moistened and handled carefully to ensure each leaf is best used according to its individual qualities. The leaf will continue to be baled, inspected, un-baled, re-inspected, and baled again repeatedly as it continues its aging cycle. When the leaf has matured according to the manufacturer's specifications, it will be used in the production of a cigar.
Quality cigars are still hand-made. An experienced cigar-roller can produce hundreds of very good, nearly identical, cigars per day. The rollers keep the tobacco moist — especially the wrapper — and use specially designed crescent-shaped knives, called chavetas, to form the filler and wrapper leaves quickly and accurately. Once rolled, the cigars are stored in wooden forms as they dry, in which their uncapped ends are cut to a uniform size. From this stage, the cigar is a complete product that can be "laid down" and aged for decades if kept as close to 21°C (70°F), and 70% relative humidity, as the environment will allow. Once cigars have been purchased, proper storage is usually accomplished by keeping the cigars in a specialized wooden box, or humidor, where conditions can be carefully controlled for long periods of time. Even if a cigar becomes dry, it can be successfully re-humidified so long as it has not been handled carelessly and done so gradually. The loss of original tobacco oils, however, will greatly affect the taste.
Some cigars, especially premium brands, use different varieties of tobacco for the filler and the wrapper. Long filler cigars are a far higher quality of cigar, using long leaves throughout. These cigars also use a third variety of tobacco leaf, called a "binder", between the filler and the outer wrapper. This permits the makers to use more delicate and attractive leaves as a wrapper. These high-quality cigars almost always blend varieties of tobacco. Even Cuban long-filler cigars will combine tobaccos from different parts of the island to incorporate several different flavors.
In low-grade and machine-made cigars, chopped tobacco leaves are used for the filler, and long leaves or a type of "paper" made from tobacco pulp is used for the wrapper which binds the cigar together. This alters the burning characteristics of the cigar, causing hand-made cigars to be sought-after.
Historically, a lector or reader was always employed to entertain cigar factory workers. This practice became obsolete once audio books for portable music players became available, but it is still practiced in some Cuban factories. The name for the Montecristo cigar brand may have arisen from this practice.

[edit] Dominant manufacturers

Two firms dominate the cigar industry. Altadis, the world's largest cigar producer, produces cigars in the United States, the Dominican Republic, and Honduras, and has a 50% stake in Corporación Habanos in Cuba. It also makes cigarettes. Swedish Match, the second largest producer, produces cigars in Honduras, Belgium, Germany, Indonesia, the United States, and the Dominican Republic; it also makes chewing and pipe tobacco, snuff, lighters, and matches.[15]

[edit] Families in the cigar industry

Nearly all modern cigar makers are members of long-established cigar families, or purport to be [1] The art and skill of hand-making premium cigars has been passed from generation to generation; families are often shown in many cigar advertisements and packaging [16]
In 1992, Cigar Aficionado magazine created the "Cigar Hall of Fame" and recognized the following six individuals:[17]
Perhaps the best-known cigar family in the world is the Arturo Fuente family. Now led by father and son Carlos Fuente, Sr. and Jr. The Fuente family has been rolling their Arturo Fuente and Montesino cigars since 1912.[citation needed] The release of the Fuente Fuente OpusX in 1995 heralded the first quality wrapper grown in the Dominican Republic.[citation needed] The oldest Dominican Republic cigar maker is the León family, who have been making their León Jimenes and La Aurora cigars on the island since 1905.[citation needed]
Not only are premium cigar-makers typically families, but so are those who grow the premium cigar tobacco.[citation needed] The Oliva family has been growing cigar tobacco since 1934 and their family's tobacco is found in nearly every major cigar brand sold on the US market.[citation needed] Some families, such as the well-known Padrons, have crossed over from tobacco growing to cigar making.[citation needed] While the Padron family has been growing tobacco since the 1850s, they began making cigars that bear their family's name in 1964.[citation needed] Like the Padrons, the Carlos Torano family first began growing tobacco in 1916 before they started rolling their own family's brands, which also bear the family name, in the 1990s.[citation needed]
Families are such an important part of the premium cigar industry that the term "cigar family" is a registered trademark of the Arturo Fuente and J.C. Newman families, used to distinguish and identify their families, premium cigar brands, and charitable foundation.[citation needed] Even the premium cigars made by the cigar industry's two corporate conglomerates, Altadis and Swedish Match, are overseen by members of two cigar families, Altadis' Benjamin Menendez and Swedish Match's Ernesto Perez-Carrillo.[citation needed]

[edit] Marketing and distribution

Cigars are marketed via advertisements, product placement in movies and other media, sporting events, cigar-friendly magazines such as Cigar Aficionado, and cigar dinners. Advertisements often include depictions of affluence, sexual imagery, and explicit or implied celebrity endorsement.[18]
Cigar Aficionado, launched in 1992, was credited both by cigar companies and readers in transforming the U.S. cigar smoking market from a small blue-collar segment to an upscale market promoted in places like luxury hotels and golf courses. The magazine presents cigars as symbols of a successful lifestyle, and is a major conduit of advertisements that do not conform to the tobacco industry's voluntary advertisement restrictions since 1965, such as a restriction not to associate smoking with glamour. The magazine also systematically presents pro-smoking arguments at length, arguing that cigars are safer than cigarettes, that life is dangerous anyway, that (contrary to the evidence discussed in Health effects) cigar smoking has health benefits, that moderation eliminates most or all health risk, that cigar smokers live to old age, that health research is flawed, and that strategically selected health-research results support claims of safety.[19] Like its competitor Smoke, Cigar Aficionado differs from marketing vehicles used for other tobacco products in that it makes cigars the focus of the entire magazine, creating a symbiosis between product and lifestyle.[20]
Cigar delivery truck, Salt Lake City, 1913
In the U.S., cigars are exempt from many of the marketing regulations that govern cigarettes. For example, the Public Health Cigarette Smoking Act of 1970 exempted cigars from its advertising ban,[21] and cigar ads, unlike cigarette ads, need not mention health risks.[18] As of 2007, cigars were taxed far less than cigarettes, so much so that in many U.S. states, a pack of little cigars cost less than half as much as a pack of cigarettes.[21] It is illegal for minors to purchase cigars and other tobacco products in the U.S., but laws are unevenly enforced: a 2000 study found that three-quarters of Internet cigar marketing sites allowed minors to purchase cigars.[22]
Inexpensive cigars are sold in convenience stores, grocery stores, and pharmacies, mostly as self-serve items. Premium cigars are sold in tobacconists, cigar bars, and other specialized establishments.[23] Some cigar stores are part of chains, which have varied in size: in the U.S., United Cigar Stores was one of only three outstanding examples of national chains in the early 1920s, the others being A&P and Woolworth's.[24] Non-traditional outlets for cigars include hotel shops, restaurants, vending machines[23] and the Internet.[22]

[edit] Composition

Cigars are composed of three types of tobacco leaves, whose variations determine smoking and flavor characteristics:

[edit] Wrappers

A cigar's outermost leaves, or wrapper, come from the widest part of the plant. The wrapper determines much of the cigar's character and flavor, and as such its color is often used to describe the cigar as a whole. Over 100 wrapper shades are identified by manufacturers, but the seven most common classifications are as follows, from lightest to darkest:[25]
Cigar Wrapper Color Chart.
Cigar Wrapper Color Chart
Color Description
Double Claro very light, slightly greenish (also called Candela, American Market Selection or jade); achieved by picking leaves before maturity and drying quickly, the color coming from retained green chlorophyll; formerly popular, now rare.
Claro very light tan or yellowish. Indicative of shade-grown tobacco.
Colorado Claro medium brown, includes Natural and English Market Selection
Colorado Distinctive reddish-brown (also called Rosado or Corojo)
Colorado Maduro darker brown; often associated with African wrapper from Cameroon, and Honduran or Nicaraguan grown wrapper from Cuban seed.
Maduro Very dark brown or black; primarily grown in Connecticut, Mexico, Nicaragua and Brazil.
Oscuro Very black, (also called Double Maduro), often oily in appearance; has become more popular in the 2000s; mainly grown in Cuba, Nicaragua, Brazil, Mexico, and Connecticut, USA.